Local SEO
Local SEO for Gastonia, NC
How local search works here, what the monthly program covers, and when it's worth the money.
Search "roofer Gastonia" or "HVAC Gastonia" and you'll see a mix: a few local companies, a couple from Belmont or Charlotte, a directory or two, and sometimes an agency's generic town page. Being local helps, but only if Google can plainly tell where you work and what you do.
Google says local results are ranked by relevance, distance and prominence. You can't move your shop closer to every customer. Relevance and prominence are the two you can improve, and that's what this work goes after.
First, fix the foundation
If someone else built your current site, we start with a one-time cleanup: services split onto their own pages, confusing pages merged or rewritten, and a nearby-town page added only if you really do a lot of work there. Google treats copy-and-paste town pages as spam, so we don't make them. If we built your site, the foundation is already there.
Then, the monthly work
- Two new pages a month, each one aimed at something people in the area actually search.
- A to-do list for your Google Business Profile every month.
- A site-wide health check of titles, structured data and links.
- Hosting and upkeep with updates, backups, security, uptime monitoring and edits.
- A one-page monthly summary written in plain English.
- A quarterly call about results and what comes next.
Pricing
Quoted for your business after a conversation, and put in writing before anything starts. Six months to begin, then month to month. Every account stays in your name.
Who it pays off for fastest
Businesses people call in a hurry: heating and air, plumbing, roofing, towing, auto repair, pest control, emergency dental. If most of your work already comes from referrals and repeat customers, a better website might be the smarter first spend. A free review will help you figure out which.
What we won't do
Buy or fake reviews. Promise a ranking. Sell you ads. Lock you in past the first six months. Hold on to your logins.
Local SEO questions
How much does SEO cost?
It depends on your trade, who you're up against and what shape your site is in, so Roger looks at those first. You'll get a monthly figure in writing before you agree to anything.
Is there a long contract?
The first term is six months, since search work rarely shows its value faster than that. After that it's month to month and you can stop whenever you like.
Can you get me to number one?
No honest company can promise that. What we promise is the work itself, done every month, with a plain report of what we did and what changed.
Do you run Google Ads?
No. We stick to the unpaid side of search: the map listings and the regular results under them.
How easy are you to find right now?
Ask for a free review and Roger will look at your website and your Google listing side by side, then tell you what's holding them back.