Google Business Profile
Get your Gastonia business on the map
The three map spots at the top of local searches come from Google Business Profiles. Here's what we look at on yours.
Look for a plumber or a dentist in Gastonia and Google leads with a small map and three names. A lot of people pick from those three and stop there. Google fills that box mostly from Business Profiles, based on the category, how complete the profile is, the reviews, and how close the business is to the person searching.
You can't change where your shop is. You can make sure your profile is complete, accurate and in step with your website. In our experience, that's usually where the quickest and cheapest gains are.
The eight things we check
| Part of the listing | What we look at |
|---|---|
| Main category | The setting with the most pull on the whole profile. "Close enough" here costs more than people realize. |
| Extra categories | Used sparingly and only for work you really do, so your main specialty stays clear. |
| Name, address, phone | Written exactly the way your website writes them, down to the suite number. |
| Service area | The places you actually go, like Gastonia, Belmont, Dallas and Lowell, not a sweep of the whole state. |
| Services | Named the way customers say them, and linked to matching pages on your site. |
| Photos | Recent pictures of jobs, your team, your trucks or your building, plus a list of what's missing. |
| Reviews | How many, how recent, whether you reply, and an easy way to ask happy customers. |
| Website link | Pointing to the page that matches the listing, not just the home page. |
What you get back
A short list, most important fix first. Most owners can work through it in under an hour. If you're on our monthly SEO program, a new list comes every month.
Google listing questions
Do you need my Google password?
No. Everything we review is public. You get a list of changes to make yourself, or you can add us as a manager for a while and remove us any time.
How soon will it make a difference?
Fixing something like the wrong main category or an old phone number can show up within weeks. Reviews and photos build more slowly and steadily.
I don't have a storefront. Does this matter for me?
Yes. Service-area businesses can hide their home address and list the towns they cover instead.
Want a second opinion on your website?
Send us the address. Roger will pull it up on his phone the way a Gastonia customer would, check how it shows up on Google, and email you what he'd fix first. Free, and no sales call unless you ask for one.